Humes 95 Year Anniversary
The Humes 95 Year Anniversary campaign is a fully integrated marketing programme designed to recognise the work Humes’s customers have completed over the past 95 years. The aim is to drive engagement with customers and reinforce the rich heritage of the Humes brand.
Customers can engage with brand by entering the competitions hosted on www.95years.co.nz using their provided 3D glasses to correctly identify historic Humes supplied projects from the past 95 years.
Several 360° cameras will be set up by Humes sales staff around NZ, their aim is to capture footage of the amazing projects currently underway involving Humes product. Once filmed and collated, customers will have the ability to immerse themselves in the world of Humes, able to experience these projects through the power of virtual reality.
Workhouse designed the creative for the campaign and delivered the following elements: The 95 Year Anniversary website, branded 3D glasses, tradeshow site collateral, promotional giveaways (shirts, lollies, hats), VR Headsets and 360 camera equipment.